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About Us
Data Usage & Compliance Policy
Demand Excellence Marketing
Effective Date: November 5, 2026
1. Purpose
Demand Excellence Marketing is committed to responsible data sourcing, handling, processing, licensing, and delivery.
This Data Usage & Compliance Policy outlines the standards and responsibilities applicable to our data products, customers, suppliers, and business partners.
Our objective is to support legitimate business and marketing activities while respecting individual privacy rights and applicable data protection laws.
2. Data Categories
Depending on the product and applicable permissions, our data solutions may include:
Consumer contact information
Business contact information
Professional and company information
Geographic and demographic attributes
Property and homeowner-related information
Marketing audience attributes
Publicly available business information
Data enrichment and validation attributes
Not every dataset contains every category. Certain sensitive or regulated information may be subject to additional restrictions or may not be offered.
3. Data Sourcing Standards
Information may be obtained from:
Authorized data publishers and suppliers
Publicly available sources where legally permitted
Business directories and professional sources
Surveys and research activities
Authorized commercial data partners
Other lawful and appropriately authorized sources
We seek to work with suppliers that can explain the origin of their information and the applicable collection and disclosure permissions.
We may request information or documentation from suppliers to assess their sourcing practices.
We do not claim that all data is directly collected by Demand Excellence Marketing or that every record has direct individual consent for every possible marketing channel.
4. Permitted Business Uses
Subject to the applicable product agreement, permissions, and law, customers may use data for legitimate purposes such as:
B2B prospect research
Business development
Market research
Audience segmentation
Permitted marketing campaigns
Customer acquisition
Data enrichment
Business intelligence
Sales planning and analysis
5. Prohibited Uses
Customers and partners must not use our data for:
Fraud, scams, identity theft, or impersonation
Harassment, stalking, or intimidation
Unlawful discrimination
Unlawful profiling or decisions concerning individuals
Unauthorized financial, credit, employment, housing, or insurance eligibility decisions
Unlawful debt collection
Circumventing privacy rights or opt-out requests
Unlawful telemarketing or unsolicited communications
Any purpose prohibited by applicable law or the relevant product agreement
Customers must not attempt to identify anonymous individuals or combine datasets in ways that violate applicable privacy laws.
6. Telephone Marketing and Do Not Call Requirements
Customers using telephone contact information for marketing are responsible for complying with applicable federal, state, and local telecommunications laws.
For campaigns involving US consumers, this may include:
Telephone Consumer Protection Act (TCPA)
Federal Trade Commission Telemarketing Sales Rule
National Do Not Call Registry requirements
Applicable state telemarketing laws
Consent and recordkeeping requirements
Where applicable, customers must:
Scrub telephone numbers against relevant Do Not Call lists.
Maintain internal suppression lists.
Respect consumer requests not to be contacted.
Obtain legally required consent before placing regulated calls or sending automated or prerecorded communications.
Observe applicable calling hours and identification requirements.
Maintain appropriate records of consent and campaign activity.
A data record being available or described as DNC-scrubbed does not itself establish TCPA consent or guarantee that a particular call is lawful.
7. Email and Electronic Marketing
Customers using email addresses for marketing must comply with applicable email marketing and privacy requirements, including the US CAN-SPAM Act where applicable.
Customers are responsible for:
Providing accurate sender information.
Using truthful subject lines.
Including legally required identification and contact information.
Providing a functioning unsubscribe mechanism where required.
Honoring unsubscribe requests within applicable time limits.
Maintaining suppression lists.
Avoiding deceptive or misleading communications.
Customers must also comply with applicable Canadian, UK, European, and other electronic marketing laws when contacting individuals in those jurisdictions.
8. Privacy and Data Protection Laws
Depending on the nature of the processing, parties, location, and applicable legal thresholds, relevant laws may include:
California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA)
Other applicable US state privacy laws
California Delete Act and applicable data broker requirements
Telephone Consumer Protection Act (TCPA)
CAN-SPAM Act
General Data Protection Regulation (GDPR), where applicable
UK GDPR and UK Data Protection Act 2018, where applicable
India's Digital Personal Data Protection Act, 2023, and applicable rules
Other applicable data protection and consumer privacy laws
Applicable requirements depend on the actual activity and legal role of each party. A contractual statement alone does not establish compliance.
9. Consumer Privacy Requests and Suppression
Individuals may have legal rights to request access, correction, deletion, or restriction of certain personal information, or to opt out of certain processing activities.
Requests may be submitted to:
Email: info@demandexcellence.net
We will review and handle eligible requests in accordance with applicable law.
Where applicable, we will maintain and apply suppression information to help prevent deleted or opted-out information from being reintroduced into future datasets.
For California data broker obligations, we will assess whether registration and the Delete Request and Opt-out Platform (DROP) requirements apply to our activities and comply with applicable requirements where covered.
10. Customer Responsibilities
Customers purchasing or licensing data are responsible for:
Determining whether their intended use is legally permitted.
Obtaining required consent and authorizations.
Maintaining appropriate privacy notices.
Respecting opt-out and suppression requests.
Conducting required DNC screening.
Maintaining consent and campaign records.
Applying reasonable access and security controls.
Limiting data access to authorized personnel.
Deleting or securely disposing of data when no longer permitted or required.
Customers must not assume that purchasing a dataset automatically grants permission to contact every individual through every communication channel.
11. Data Security and Confidentiality
We seek to apply reasonable safeguards, which may include:
Access restrictions
Account authentication
Secure digital delivery
Encryption where appropriate
Monitoring and security controls
Supplier and service-provider assessments
Data retention and disposal procedures
Customers must protect delivered datasets and API credentials against unauthorized access, copying, disclosure, and misuse.
12. Third-Party Suppliers and Partners
We may work with publishers, technology providers, hosting providers, and other business partners.
Where appropriate, we seek contractual commitments relating to lawful sourcing, confidentiality, security, permitted use, and data handling.
We may restrict or discontinue a data source if concerns arise regarding its legality, authorization, or quality.
13. Reporting Concerns
Customers, suppliers, and individuals may contact us to report:
Suspected unlawful use of data
Incorrect or outdated information
Privacy concerns
Unauthorized disclosure
Suppression or opt-out requests
Security incidents involving our services
Email: info@demandexcellence.net
We will review reported concerns and take appropriate action based on the circumstances and applicable requirements.
14. Policy Updates
This policy may be updated to reflect changes in our operations, products, supplier arrangements, or applicable laws.
The latest version will be published on our website.
15. Contact Information
Demand Excellence Marketing
Website: demandexcellence.net
Email: info@demandexcellence.net
Sales: sales@demandexcellence.net
Phone: +1 505 370 3929
India Office: Kalyani Nagar, Pune, Maharashtra, India.
US Office: 30 W. 26th Street, Sixth Floor, New York, NY 10010, USA.
Demand Excellence Marketing
Effective Date: November 5, 2026
1. Purpose
Demand Excellence Marketing is committed to responsible data sourcing, handling, processing, licensing, and delivery.
This Data Usage & Compliance Policy outlines the standards and responsibilities applicable to our data products, customers, suppliers, and business partners.
Our objective is to support legitimate business and marketing activities while respecting individual privacy rights and applicable data protection laws.
2. Data Categories
Depending on the product and applicable permissions, our data solutions may include:
Consumer contact information
Business contact information
Professional and company information
Geographic and demographic attributes
Property and homeowner-related information
Marketing audience attributes
Publicly available business information
Data enrichment and validation attributes
Not every dataset contains every category. Certain sensitive or regulated information may be subject to additional restrictions or may not be offered.
3. Data Sourcing Standards
Information may be obtained from:
Authorized data publishers and suppliers
Publicly available sources where legally permitted
Business directories and professional sources
Surveys and research activities
Authorized commercial data partners
Other lawful and appropriately authorized sources
We seek to work with suppliers that can explain the origin of their information and the applicable collection and disclosure permissions.
We may request information or documentation from suppliers to assess their sourcing practices.
We do not claim that all data is directly collected by Demand Excellence Marketing or that every record has direct individual consent for every possible marketing channel.
4. Permitted Business Uses
Subject to the applicable product agreement, permissions, and law, customers may use data for legitimate purposes such as:
B2B prospect research
Business development
Market research
Audience segmentation
Permitted marketing campaigns
Customer acquisition
Data enrichment
Business intelligence
Sales planning and analysis
5. Prohibited Uses
Customers and partners must not use our data for:
Fraud, scams, identity theft, or impersonation
Harassment, stalking, or intimidation
Unlawful discrimination
Unlawful profiling or decisions concerning individuals
Unauthorized financial, credit, employment, housing, or insurance eligibility decisions
Unlawful debt collection
Circumventing privacy rights or opt-out requests
Unlawful telemarketing or unsolicited communications
Any purpose prohibited by applicable law or the relevant product agreement
Customers must not attempt to identify anonymous individuals or combine datasets in ways that violate applicable privacy laws.
6. Telephone Marketing and Do Not Call Requirements
Customers using telephone contact information for marketing are responsible for complying with applicable federal, state, and local telecommunications laws.
For campaigns involving US consumers, this may include:
Telephone Consumer Protection Act (TCPA)
Federal Trade Commission Telemarketing Sales Rule
National Do Not Call Registry requirements
Applicable state telemarketing laws
Consent and recordkeeping requirements
Where applicable, customers must:
Scrub telephone numbers against relevant Do Not Call lists.
Maintain internal suppression lists.
Respect consumer requests not to be contacted.
Obtain legally required consent before placing regulated calls or sending automated or prerecorded communications.
Observe applicable calling hours and identification requirements.
Maintain appropriate records of consent and campaign activity.
A data record being available or described as DNC-scrubbed does not itself establish TCPA consent or guarantee that a particular call is lawful.
7. Email and Electronic Marketing
Customers using email addresses for marketing must comply with applicable email marketing and privacy requirements, including the US CAN-SPAM Act where applicable.
Customers are responsible for:
Providing accurate sender information.
Using truthful subject lines.
Including legally required identification and contact information.
Providing a functioning unsubscribe mechanism where required.
Honoring unsubscribe requests within applicable time limits.
Maintaining suppression lists.
Avoiding deceptive or misleading communications.
Customers must also comply with applicable Canadian, UK, European, and other electronic marketing laws when contacting individuals in those jurisdictions.
8. Privacy and Data Protection Laws
Depending on the nature of the processing, parties, location, and applicable legal thresholds, relevant laws may include:
California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA)
Other applicable US state privacy laws
California Delete Act and applicable data broker requirements
Telephone Consumer Protection Act (TCPA)
CAN-SPAM Act
General Data Protection Regulation (GDPR), where applicable
UK GDPR and UK Data Protection Act 2018, where applicable
India's Digital Personal Data Protection Act, 2023, and applicable rules
Other applicable data protection and consumer privacy laws
Applicable requirements depend on the actual activity and legal role of each party. A contractual statement alone does not establish compliance.
9. Consumer Privacy Requests and Suppression
Individuals may have legal rights to request access, correction, deletion, or restriction of certain personal information, or to opt out of certain processing activities.
Requests may be submitted to:
Email: info@demandexcellence.net
We will review and handle eligible requests in accordance with applicable law.
Where applicable, we will maintain and apply suppression information to help prevent deleted or opted-out information from being reintroduced into future datasets.
For California data broker obligations, we will assess whether registration and the Delete Request and Opt-out Platform (DROP) requirements apply to our activities and comply with applicable requirements where covered.
10. Customer Responsibilities
Customers purchasing or licensing data are responsible for:
Determining whether their intended use is legally permitted.
Obtaining required consent and authorizations.
Maintaining appropriate privacy notices.
Respecting opt-out and suppression requests.
Conducting required DNC screening.
Maintaining consent and campaign records.
Applying reasonable access and security controls.
Limiting data access to authorized personnel.
Deleting or securely disposing of data when no longer permitted or required.
Customers must not assume that purchasing a dataset automatically grants permission to contact every individual through every communication channel.
11. Data Security and Confidentiality
We seek to apply reasonable safeguards, which may include:
Access restrictions
Account authentication
Secure digital delivery
Encryption where appropriate
Monitoring and security controls
Supplier and service-provider assessments
Data retention and disposal procedures
Customers must protect delivered datasets and API credentials against unauthorized access, copying, disclosure, and misuse.
12. Third-Party Suppliers and Partners
We may work with publishers, technology providers, hosting providers, and other business partners.
Where appropriate, we seek contractual commitments relating to lawful sourcing, confidentiality, security, permitted use, and data handling.
We may restrict or discontinue a data source if concerns arise regarding its legality, authorization, or quality.
13. Reporting Concerns
Customers, suppliers, and individuals may contact us to report:
Suspected unlawful use of data
Incorrect or outdated information
Privacy concerns
Unauthorized disclosure
Suppression or opt-out requests
Security incidents involving our services
Email: info@demandexcellence.net
We will review reported concerns and take appropriate action based on the circumstances and applicable requirements.
14. Policy Updates
This policy may be updated to reflect changes in our operations, products, supplier arrangements, or applicable laws.
The latest version will be published on our website.
15. Contact Information
Demand Excellence Marketing
Website: demandexcellence.net
Email: info@demandexcellence.net
Sales: sales@demandexcellence.net
Phone: +1 505 370 3929
India Office: Kalyani Nagar, Pune, Maharashtra, India.
US Office: 30 W. 26th Street, Sixth Floor, New York, NY 10010, USA.