The solar energy industry is booming across the United States, with homeowners increasingly looking for ways to cut energy costs and take advantage of government incentives. But not all states are growing at the same pace. If you’re in the solar business—whether as an installer, a marketer, or a sales professional—knowing where solar demand is skyrocketing can help you maximize your sales and ROI.
At Demand Excellence, we provide high-quality, verified homeowner leads so you can reach the right audience at the right time. Let’s dive into the hottest solar markets in 2025 and where you should be focusing your sales efforts.
Top 7 States with the Fastest-Growing Solar Demand in 2025
1. California 🌴☀️
- Why It’s Hot: The OG of solar states, California continues to dominate due to its Net Energy Metering (NEM) programs, high electricity costs, and an environmentally conscious population.
- Market Insight: The recent shift to NEM 3.0 has changed how homeowners benefit from selling excess energy back to the grid, making lead qualification even more important. Targeting homeowners before they install is key!
2. Texas 🤠☀️
- Why It’s Hot: Texas has seen explosive growth in solar adoption, largely because of its deregulated energy market and frequent power outages (hello, winter storms).
- Market Insight: Homeowners in Texas are actively seeking energy independence, which means solar + battery storage is a major selling point. The state’s property tax exemption for solar installations is another strong incentive.
3. Florida 🏝️☀️
- Why It’s Hot: The “Sunshine State” is finally living up to its name! Florida has no state income tax, making it attractive for retirees and new homeowners who want to save on energy.
- Market Insight: Net metering policies and year-round sunny weather make Florida a prime market for solar lead generation. Homeowners are looking for ways to reduce hurricane-related power outages, making solar a smart investment.
4. Arizona 🌵☀️
- Why It’s Hot: Arizona ranks near the top due to its abundant sunshine, high electricity prices, and strong rebate programs.
- Market Insight: With some of the highest solar capacity per capita, Arizona homeowners are actively looking for affordable financing options. If you can offer leads with financing preferences, you’ll close more deals!
5. North Carolina 🌲☀️
- Why It’s Hot: North Carolina has been consistently ranked in the top 5 solar states for the past decade due to its strong renewable energy incentives.
- Market Insight: Homeowners are particularly drawn to Duke Energy’s rebate program, and many are looking to install solar before incentives phase out.
6. Nevada 🎰☀️
- Why It’s Hot: With some of the highest solar irradiance in the country, Nevada homeowners see immediate benefits from switching to solar.
- Market Insight: Las Vegas and Reno are leading markets. Thanks to the state’s net metering laws and abundant federal tax incentives, solar adoption continues to soar.
7. Colorado ⛰️☀️
- Why It’s Hot: Colorado has a mix of high electricity rates, strong net metering programs, and a growing eco-conscious population.
- Market Insight: The state’s property tax exemption on solar systems and growing interest in solar + EV charging solutions make it a strong market for targeted solar homeowner leads.
How to Take Advantage of These Hot Solar Markets
With the demand for solar growing rapidly in these states, competition is fierce. The key to scaling your solar sales is having accurate, high-intent homeowner leads—and that’s where we come in.
At Demand Excellence, we provide: ✅ Verified Homeowner Leads – No outdated or recycled contacts ✅ Targeted Data by State, City & Zip Code – Reach buyers in top solar states ✅ Real-Time Lead Delivery – Get leads as soon as they inquire about solar ✅ Property & Homeowner Insights – Ownership status, energy consumption, and more
Get the Best Solar Leads for Your Business Today!
If you’re ready to close more deals and target high-intent homeowners in the fastest-growing solar states, we’ve got you covered.
🔥 Get exclusive solar homeowner leads now! 🔥
Let’s power up your solar sales in 2025! 🚀☀️
